Marketing & Demand
SMS Marketing ROI
SMS has the highest open rate of any channel.
Calculate ROI on SMS marketing campaigns — open rates near 98%, but rising regulation and cost-per-send matter.
Inputs
Adjust to model your scenario
18,000
$0.025
$
19%
%
8%
%
$95
$
Campaign ROI
5676.0%
Campaign revenue
$25,992
Conversions
274
Campaign cost
$450
Formula
Revenue = List × CTR × Conversion × AOV − Send Cost
Related tools
Tools operators run alongside this one.
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