Marketing & Demand
Marketing ROI Calculator
Did the marketing spend actually pay back?
Calculate marketing ROI, ROAS, and contribution from any campaign or channel. Separates revenue ROI from gross-margin ROI for honest unit economics.
Inputs
Adjust to model your scenario
$25,000
$
$150,000
$
65%
%
Marketing ROI (margin-adjusted)
290.0%
ROAS (revenue ÷ spend)
6.00×
Net contribution
$72,500
Top-line ROI
500.0%
Formula
Marketing ROI = (Revenue × Gross margin − Spend) ÷ Spend × 100
Related tools
Tools operators run alongside this one.
Marketing & Demand
ROAS Calculator
Return on ad spend, channel by channel.
Open calculator
Marketing & Demand
Cost Per Acquisition (CPA)
What it cost to acquire one customer.
Open calculator
Marketing & Demand
Cost Per Lead (CPL)
What it costs to generate one qualified lead.
Open calculator
Finance & Strategy
ROI Calculator
Return on investment for any initiative.
Open calculator
Need more than the math?
Get the SAZ team running this for your business.
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
Responding to inquiries within 1 business day