Marketing & Demand
ROAS Calculator
Return on ad spend, channel by channel.
Calculate return on ad spend (ROAS) for paid campaigns. Use for channel-mix decisions and weekly campaign reviews.
Inputs
Adjust to model your scenario
$240,000
$
$60,000
$
ROAS
4.00×
ROAS %
400.0%
Top-line return
$180,000
Formula
ROAS = Revenue from ads ÷ Ad spend
Benchmarks
< 2×Likely losing margin
2–3×Breakeven on most products
3–5×Healthy DTC / B2C benchmark
> 5×Elite — scale spend
Related tools
Tools operators run alongside this one.
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