CRO & Experimentation
Conversion Rate Calculator
The fundamental CRO metric.
Calculate site, page, or funnel-level conversion rate and the revenue impact of moving it up.
Inputs
Adjust to model your scenario
18,000
540
$220
$
Conversion rate
3.00%
Current revenue
$118,800
Revenue if +1pp lift
$39,600
Revenue if +2pp lift
$79,200
Formula
Conversion rate = Conversions ÷ Visitors × 100
Benchmarks
E-commerce2–4%
B2B SaaS landing pages2–5%
Lead gen forms8–15%
Checkout pages40–70%
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Need more than the math?
Get the SAZ team running this for your business.
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
Responding to inquiries within 1 business day