CRO & Experimentation
Page Speed Revenue Impact
Every second of load time costs revenue.
Calculate the revenue impact of improving page load time. Based on Akamai / Google research: every 1s improvement = 7% conversion lift.
Inputs
Adjust to model your scenario
4.2
1.8
$240,000
$
Annual revenue lift
$483,840
Monthly revenue lift
$40,320
Estimated conversion lift
16.8%
Speed improvement
2
Formula
Revenue lift ≈ Current revenue × (Seconds improved × 7%)
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