Marketing & Demand
Google Ads Budget Calculator
Plan the budget that hits your goal.
Calculate required Google Ads budget from target customers, conversion rate, and average CPC.
Inputs
Adjust to model your scenario
60
3.2%
%
$4.2
$
Monthly budget required
$7,875
Daily budget
$263
Clicks needed
1,875
Formula
Budget = (Target customers ÷ Conversion rate) × CPC
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