Marketing & Demand
Email Marketing ROI
Email is the highest-ROI channel — model it.
Calculate ROI from email campaigns based on list size, open rate, click rate, conversion rate, and AOV.
Inputs
Adjust to model your scenario
35,000
28%
%
4.5%
%
2.8%
%
$165
$
$850
$
Campaign revenue
$2,037
ROI
139.7%
Orders generated
12
Clicks
441
Opens
9,800
Formula
Revenue = List × Open rate × CTR × Conversion × AOV
Related tools
Tools operators run alongside this one.
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