Marketing & Demand
Meta / Facebook Ads Budget Calculator
Plan Meta and Instagram ad spend.
Calculate required Facebook / Instagram ad budget from target conversions, landing page conversion, and Meta CPC.
Inputs
Adjust to model your scenario
200
4%
%
$1.85
$
1.5%
%
Monthly budget required
$9,250
Daily budget
$308
Clicks needed
5,000
Impressions needed
333,333
Formula
Budget = (Target ÷ LP Conv) × CPC
Related tools
Tools operators run alongside this one.
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