Marketing & Demand
Podcast Sponsorship ROI
Model podcast ad spend properly.
Calculate ROI on podcast ad sponsorships using CPM, listener conversion, and customer LTV.
Inputs
Adjust to model your scenario
$7,500
$
25,000
4
0.4%
%
$1,200
$
Podcast ROI
6300.0%
Attributed LTV
$480,000
Effective CPM
$75
Cost per customer
$19
Customers acquired
400
Formula
Revenue = Downloads × Episodes × Conversion × LTV
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