Marketing
ROAS
Return on Ad Spend
Revenue generated per dollar of ad spend.
Definition
What it actually means.
ROAS is the workhorse paid-channel metric. Benchmark 3–5× for healthy DTC, 4–8× for B2B SaaS depending on margin. Always pair ROAS with margin-adjusted ROI for honest decisions.
Related terms
Engage SAZ
Want the SAZ team helping you operate on this?
Email info@Sedighi.ca or call (604) 632-4959.
Responding to inquiries within 1 business day