Marketing
CTR
Click-Through Rate
The percentage of impressions that result in a click.
Definition
What it actually means.
CTR measures creative and targeting quality. Google Search benchmark: 3–8%. LinkedIn: 0.4–0.65%. Email: 2.5–5%. Display: 0.4–1%.
Related calculator
Click-Through Rate Calculator
Clicks per impression for any ad, email, or link.
Run the calculatorRelated terms
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