Skip to content
SAZ
Marketing

Conversion Rate

The percentage of visitors who complete a desired action.

Definition

What it actually means.

Conversion rate varies by funnel stage and benchmark category. E-com: 2–4%. B2B landing pages: 2–5%. Lead-gen forms: 8–15%. Checkout pages: 40–70%. The single most-referenced metric in growth and CRO.

Related calculator

Conversion Rate Calculator

The fundamental CRO metric.

Run the calculator
Related terms
Engage SAZ

Want the SAZ team helping you operate on this?

Email info@Sedighi.ca or call (604) 632-4959.

Responding to inquiries within 1 business day