Strategy
Aha Moment
The first interaction where a user experiences the core value of a product.
Definition
What it actually means.
The Aha Moment is the leading indicator of retention. For Slack it was "send and reply to 2,000 messages in one team." For Facebook it was "add 7 friends in 10 days." Engineering for the Aha Moment is the single most leveraged onboarding work.
Related terms
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