Sales & Revenue
Win Rate Calculator
What share of qualified opportunities you actually close.
Calculate raw and qualified win rates. Includes diagnostic guidance for what to fix when win rate is below benchmark.
Inputs
Adjust to model your scenario
28
120
18
Qualified win rate
27.5%
Raw win rate
23.3%
Loss-to-competitor rate
61.7%
Formula
Win rate = Deals won ÷ (Total opportunities − Disqualified) × 100
Benchmarks
B2B SaaS20–30%
Enterprise15–25%
PLG / Inbound25–40%
Related tools
Tools operators run alongside this one.
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