CRO & Experimentation
Revenue Per Visitor (RPV)
The most actionable CRO metric.
Calculate Revenue Per Visitor — the metric that combines conversion rate and AOV into one number. The KPI mature CRO programs optimize against.
Inputs
Adjust to model your scenario
$850,000
$
124,000
$6.85
$
15%
%
Current RPV
$7
Target RPV
$8
Monthly incremental revenue
$127,500
Annual lift potential
$1,530,000
Formula
RPV = Revenue ÷ Visitors
Related tools
Tools operators run alongside this one.
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