CRO & Experimentation
Pop-up / Modal ROI Calculator
The most-hated CRO tactic — measure it honestly.
Calculate net ROI of pop-ups including signup lift, conversion impact, and bounce-rate cost.
Inputs
Adjust to model your scenario
50,000
3.5%
%
$45
$
2%
%
$6.5
$
Monthly net impact
$72,250
Pop-up is net positive — keep it, but A/B test less aggressive timing.
Pop-up signup revenue
$78,750
Lost revenue from bounces
$6,500
Signups generated
1,750
Formula
Net = (Visitors × Signup % × Signup Value) − (Visitors × Bounce Lift % × Visitor Value)
Related tools
Tools operators run alongside this one.
Need more than the math?
Get the SAZ team running this for your business.
Email info@Sedighi.ca or call (604) 632-4959. A senior partner responds within one business day.
Responding to inquiries within 1 business day