Operations & Retention
Net Promoter Score (NPS)
The single number for customer loyalty.
Calculate Net Promoter Score from promoter, passive, and detractor counts. Includes industry benchmarks.
Inputs
Adjust to model your scenario
320
145
85
NPS
43
Promoter %
58.2%
Detractor %
15.5%
Total responses
550
Formula
NPS = (Promoters ÷ Total × 100) − (Detractors ÷ Total × 100)
Benchmarks
Below 0Critical — more detractors than promoters
0–30Below average
30–50Good — industry average
50–70Excellent
70+World-class
Related tools
Tools operators run alongside this one.
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