Paid Advertising
Paid that maps to pipeline, not impressions.
Paid search, social, display, and ABM — engineered to revenue.
What this engagement is.
SAZ paid programs are revenue-engineered. We build the measurement, the creative system, and the channel mix together so paid contribution is provable, attributable, and durable.
What you should expect.
Outcome-led scoping — every engagement is measured against specific business outcomes.
- A measurable paid program tied to pipeline
- A creative system that scales
- Modeled channel mix
- Reporting leadership trusts
What the team brings.
Search
Google, Bing, and intent-led platforms.
Social
LinkedIn, Meta, TikTok, YouTube.
ABM
Targeted display and account programs.
Creative
Creative systems and production.
How an engagement runs.
Plan
Channel mix and measurement.
Build
Creative, measurement, and launch.
Optimize
Ongoing optimization and reporting.
Questions buyers ask.
Paid Advertising across Canada.
SAZ delivers this engagement across our Canadian footprint — from Vancouver to Halifax.
Engagements that pair with this.
Marketing & Demand Generation
Full-funnel B2B demand generation: strategy, content, paid, SEO, and lifecycle.
Lead Generation
Outbound, inbound, and ABM lead generation engineered to a pipeline goal.
Conversion Optimization
Full-funnel CRO program with experimentation, analytics, and design.
Want to scope a Paid Advertising engagement?
A senior partner will respond within one business day.