Strategy
TAM / SAM / SOM
Total / Serviceable / Serviceable Obtainable Market
Three nested market-sizing concepts used to model opportunity.
Definition
What it actually means.
TAM = the total worldwide demand for your product category. SAM = the portion you can address with your current model. SOM = the portion you can realistically capture in 3–5 years. Investors expect all three with assumptions documented.
Related terms
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