Sales

Sales Velocity

Revenue generated per day from the sales motion.

Definition

What it actually means.

Sales Velocity = (Opportunities × Avg Deal Size × Win Rate) ÷ Sales Cycle. Moving any of the four levers moves revenue. The most under-appreciated metric in B2B sales.

Related calculator

Sales Velocity Calculator

The four levers that drive sales-team revenue.

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Related terms

Pipeline
Win Rate
Sales Cycle

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