Strategy
OKR
Objectives and Key Results
A goal-setting framework pairing one Objective with 3–5 measurable Key Results.
Definition
What it actually means.
Popularized by Andy Grove at Intel and adopted at scale by Google. The Objective is the ambitious qualitative goal; Key Results are the measurable outcomes that prove the Objective was achieved. Set quarterly, reviewed weekly, scored at the end of the period. Critically: OKRs are not employee performance tools — they are organization alignment tools.
Example
Objective: Become the dominant brand in BC HVAC. KR1: 35% market share in Metro Vancouver. KR2: 4.8+ rating across 8,000 reviews. KR3: $80M+ revenue run rate.
Related terms
Engage SAZ
Want the SAZ team helping you operate on this?
Email info@Sedighi.ca or call (604) 632-4959.
Responding to inquiries within 1 business day