Finance
NDR / NRR
Net Dollar Retention / Net Revenue Retention
Year-over-year recurring revenue retention from existing customers, including expansion.
Definition
What it actually means.
NDR = (Starting MRR + Expansion − Contraction − Churn) ÷ Starting MRR. Best-in-class SaaS: > 130%. Healthy: 110–120%. Below 100% means the existing book is shrinking — you can't outrun that with new sales.
Related terms
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