Strategy
JTBD
Jobs To Be Done
A framework that defines product opportunity by the "job" customers hire a solution to do.
Definition
What it actually means.
Popularized by Clay Christensen. JTBD shifts focus from demographics to the functional, emotional, and social progress a customer wants to make. Example: people don't buy a quarter-inch drill — they hire it to make a quarter-inch hole, which lets them hang the picture, which makes their living room look like the magazine.
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