Marketing
CPL
Cost Per Lead
The cost to generate one lead from a channel or campaign.
Definition
What it actually means.
CPL is the early-funnel cousin of CPA. CPQL (cost per qualified lead) is more useful — it accounts for lead quality.
Related calculator
Cost Per Lead (CPL)
What it costs to generate one qualified lead.
Run the calculatorEngage SAZ
Want the SAZ team helping you operate on this?
Email info@Sedighi.ca or call (604) 632-4959.
Responding to inquiries within 1 business day